The Analytics Tab is your hub for understanding how users are engaging with Spekit, how content is performing, and where to take action to drive adoption, trust, and effectiveness across your organization.
Access Requirement: You must have Account Admin, Team Admin, or Expert-level access to view the Analytics Tab.
📌 Quick-Jump Topics
1. Overview of the Analytics Tab
To get started, click Analytics at the top of the Spekit Web App. This will open your analytics dashboards, where you can navigate between dashboards using the left sidebar.
Each dashboard is designed around a specific area of your Spekit program. Use the descriptions below to find the right dashboard for what you're trying to accomplish.
2. Activation Dashboard
Best for: Understanding where users are in their Spekit journey and taking action to drive onboarding and adoption.
The Activation Dashboard tracks user provisioning, acceptance, and activation across your organization. It surfaces users who haven't accepted their invite, haven't installed the Chrome extension, or haven't been added to a team — and gives you direct actions to address each one.
Use this dashboard when you want to:
- Monitor overall activation health across your organization
- Identify and re-engage users who haven't fully onboarded
- Compare activation rates and speed across teams
- Report on adoption progress to leadership
👉 Learn more about the Activation Dashboard
3. Adoption Dashboard
Best for: Understanding how content is being discovered, consumed, and shared across your organization.
The Adoption Dashboard provides detailed insights into content engagement at the team and user level. It covers everything from search behavior and AI Sidekick usage to topic completion and external content sharing.
Use this dashboard when you want to:
- Identify content that's working and what needs attention
- Find content and knowledge gaps through search data
- Track training and onboarding completion
- Monitor AI Sidekick effectiveness
- Re-engage low-adoption users and teams
👉 Learn more about the Adoption Dashboard
4. Governance Dashboard
Best for: Identifying content risks, auditing quality, and driving maintenance priorities.
The Governance Dashboard proactively surfaces content that is outdated, underutilized, or receiving negative feedback — so your team can focus maintenance efforts where they matter most before trust is eroded.
Use this dashboard when you want to:
- Address high-priority content issues like negative feedback and content gaps
- Audit and clean up your content library
- Review topic structure, visibility, and discoverability
- Ensure every piece of content has an Expert owner
👉 Learn more about the Governance Dashboard
5. Content Creation Dashboard
Best for: Tracking content growth, creator productivity, and ensuring new content is well-structured and discoverable.
The Content Creation Dashboard gives you a historical view of everything being created and maintained in your Spekit library. It tracks creation volume, top contributors, content quality, and domain linking.
Use this dashboard when you want to:
- Monitor whether your knowledge base is growing in line with your organization
- Identify your most active content creators and ensure workload is balanced
- Audit new content for quality, ownership, and structure
- Ensure topics are linked to the right tool domains for in-context discoverability
👉 Learn more about the Content Creation Dashboard
6. Knowledge Checks Dashboard
Best for: Validating that users understand the content they've been assigned — not just that they've seen it.
The Knowledge Checks Dashboard tracks Knowledge Check assignments, completions, pass/fail rates, and question-level performance across your organization. Knowledge Checks can be assigned as standalone assessments or as part of a Learning Path.
Use this dashboard when you want to:
- Monitor completion and pass rates across all Knowledge Check assignments
- Identify users who are failing or haven't attempted their assignments
- Use question-level data to identify content improvement opportunities
- Report on training compliance to leadership
👉 Learn more about the Knowledge Checks Dashboard
7. Learning Dashboard
Best for: Tracking user progress through structured Learning Paths and ensuring training programs are completed effectively.
The Learning Dashboard monitors Learning Path assignments, completion progress, and Knowledge Check performance at the individual and team level. It helps you ensure no one falls behind on structured training programs.
Use this dashboard when you want to:
- Track completion progress across active Learning Path assignments
- Identify users and teams who are behind on their training
- Validate comprehension through Knowledge Check results within Learning Paths
- Report on onboarding or compliance training completion
👉 Learn more about the Learning Dashboard
8. Spotlights Dashboard
Best for: Measuring Spotlight engagement and identifying signs of user fatigue.
The Spotlights Dashboard tracks how users are interacting with Spotlights across your organization — including views, clicks, snoozes, and dismissals. It helps you optimize your Spotlight strategy to drive action without overwhelming users.
Use this dashboard when you want to:
- Measure the effectiveness of a Spotlight campaign
- Identify Spotlights causing user fatigue or high dismissal rates
- Audit individual user engagement on required or time-sensitive Spotlights
- Optimize your Spotlight targeting and publishing cadence
👉 Learn more about the Spotlights Dashboard
9. Buyer Engagement Dashboard
Best for: Understanding how content is influencing deals, engaging buyers, and driving revenue.
The Buyer Engagement Dashboard connects content activity directly to pipeline and closed-won data. It tracks Deal Room usage, Trackable Link adoption, buyer engagement, and influenced revenue — giving your team the data to know what content drives results.
Use this dashboard when you want to:
- Demonstrate the ROI of your content program to leadership
- Identify high-intent accounts based on buyer content engagement
- Monitor Deal Room and Trackable Link adoption across your team
- Understand which content is driving pipeline and closed-won revenue
👉 Learn more about the Buyer Engagement Dashboard
10. Flows Dashboard
Best for: Monitoring the performance of guided step-by-step processes and resolving friction points.
The Flows Dashboard provides a centralized view of how Flows are being created, published, and used. It tracks completion rates, error counts, and step-level performance so you can keep guided processes accurate and effective.
⚠️ Legacy Feature Notice: Flows is a legacy feature available only to organizations that had it enabled prior to deprecation. If you do not see the Flows Dashboard in your left sidebar, your organization does not have this feature enabled.
Use this dashboard when you want to:
- Monitor Flow completion and error rates across your library
- Identify and fix broken or outdated Flows
- Find the exact step where users are dropping off or encountering errors
- Audit draft Flows that haven't been published yet
👉 Learn more about the Flows Dashboard