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SKIP AHEAD TO: What is the Spotlights Dashboard? 🔑 Access Requirements and Navigation |
A comprehensive guide to measuring training effectiveness and preventing user fatigue.
What is the Spotlights Dashboard?
The Spotlight Analytics Dashboard is an advanced tool built into the Spekit Web App to help Account Admins, Team Admins, and Experts understand and optimize their Spotlight usage. It provides a detailed and interactive overview of how Spotlights perform across your organization, empowering teams to leverage this feature effectively.
Why You Should Use the Spotlight Dashboard:
- Enhance Engagement: Identify trends that improve Spotlight effectiveness (high clicks, low snoozes).
- Track Performance: Monitor key metrics to measure the success of time-sensitive communications.
- Optimize Strategy: Use the insights provided to make data-driven decisions and refine your future content strategy.
🔑 Access Requirements and Navigation
To start, ensure y you have Account Admin, Team Admin, or Expert-level access.
- Step 1: Open the Spekit Web App.
- Step 2: Navigate to the Analytics tab.
- Step 3: Click on the Spotlights dashboard to view all metrics.
1. Overall Spotlight Engagement: KPIs and Trends
This section provides a detailed view of user interactions with Spotlights, giving you the high-level trends necessary for strategic planning.
Top-Level Metrics
The dashboard displays totals for Spotlights created, Live Spotlights, Total Views, Total Snoozes, and Total Clicks.
| Data Point | What It Measures | Actionable Insight |
|---|---|---|
| Total Spotlights / Live Spotlights | The number of Spotlights created versus those currently visible to users. | Governance: Manage the "Live" count aggressively to prevent user blindness. |
| Total Views | The total number of times Spotlights were seen by users. | Reach: Measures exposure; combine with "Clicks" for true engagement. |
| Total Snoozes | The cumulative number of times users temporarily closed a Spotlight. | Fatigue Warning: A high count here is a strong signal that timing or frequency is causing annoyance. |
| Total Clicks | The number of times users clicked the action link within the Spotlight. | Efficacy: This is the most important metric, indicating successful transfer of attention and driving users to action. |
Spotlight Event Analysis (Line Graph)
The line graph tracks the total numbers of Snoozes, Views, and Clicks over the past few months.
| ✅ High Clicks & Low Snoozes (Healthy) | ❌ Low Clicks & High Snoozes (Fatigue) |
|---|---|
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Effective Targeting Your Spotlights are hitting the right users at the right time. Action: Replicate these successful topics and timing strategies. |
User Annoyance Users view the Spotlights as disruptive. Action: Immediately reduce the frequency or duration of live Spotlights. |
2. Spotlight User Activity: Coaching and Audit
The Spotlight User Activity Table provides the granular, user-level data needed for compliance auditing and managing content relevance.
Spotlight User Activity Table Details
| Data Point | What It Measures | Actionable Insight |
|---|---|---|
| Username | The individual user who received the Spotlight. | Coaching: Filter by user to see their overall compliance and engagement pattern. |
| Spotlight Name | The specific content received by the user. | Content Audit: Identify which content is most frequently dismissed. |
| Total Dismissal / Total Snoozes | The number of times the user permanently or temporarily closed the Spotlight. | Relevance Check: High counts signal content irrelevance or extreme user fatigue. |
| Total Clicks | The number of times the user clicked the action link. | Success: Confirms the user successfully absorbed the message and took the desired step. |
| Spotlight Expired On / Status | The date the content was set to expire and its current state (Published or Expired). | Governance: Verify that time-sensitive content is no longer visible to users. |
Action: Managing Spotlight Fatigue
| ✅ Best Practice (Mitigating Fatigue) | ❌ Warning Signs (Causing Fatigue) |
|---|---|
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Segment by Team Use the filtering options to ensure Spotlights are only shown to the truly relevant audience, minimizing noise for everyone else. |
High Total Snoozes If this KPI is high, users are being interrupted too often. Action: Prioritize only mission-critical Spotlights. |
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Review Dismissal Rates If a specific Spotlight has a high Total Dismissal count, the content is irrelevant. Action: Retire or revise that specific Spotlight immediately. |
Too Many "Live" Spotlights A high number in the Live KPI means users are constantly seeing prompts, leading to blindness. Action: Schedule Spotlights to expire aggressively. |