The Spotlights Dashboard gives you a detailed view of how your Spotlights are performing across your organization. Whether you're measuring the impact of a time-sensitive communication, identifying signs of user fatigue, or auditing individual engagement — this dashboard helps you optimize your Spotlight strategy to drive action without overwhelming your users.
📌 Quick-Jump Topics
1. What is the Spotlights Dashboard?
The Spotlights Dashboard is designed to help Account Admins, Team Admins, and Experts understand how users are interacting with Spotlights across the organization. It tracks key engagement signals — views, clicks, snoozes, and dismissals — so you can identify what's working, what's causing fatigue, and where to refine your approach.
Why you should use the Spotlights Dashboard:
- Enhance Engagement: Identify trends that improve Spotlight effectiveness by tracking high clicks and low snoozes.
- Track Performance: Monitor key metrics to measure the success of time-sensitive communications.
- Manage Fatigue: Catch early warning signs of user overload before it leads to Spotlight blindness.
- Optimize Strategy: Use user-level data to refine targeting, timing, and content relevance for future Spotlights.
2. Getting Started with the Spotlights Dashboard
Access Requirement: You must have Account Admin, Team Admin, or Expert-level access.
Step 1: Open the Spekit Web App. Step 2: Navigate to the Analytics tab. Step 3: Click on the Spotlights Dashboard.
Filtering your data:
| Filter | Options |
|---|---|
| Date Range | Last 91 days (default), any time, between, before, after, on this day, is not null, custom, and more |
| Spotlight | One or multiple specific Spotlights |
| User | One or multiple users |
| Team | One or multiple teams |
| Only show Spotlights assigned to selected teams | False (default) or True — when set to True, only Spotlights specifically assigned to the selected teams will be shown |
💡 PRO TIP: Use the Only show Spotlights assigned to selected teams filter when auditing a specific team's Spotlight experience. This gives you a clean view of exactly what that team is seeing without noise from organization-wide Spotlights.
3. How to Measure Overall Spotlight Engagement and Health
Start here when: You want a high-level view of how your Spotlights are performing, identify whether users are engaging or experiencing fatigue, or report on Spotlight effectiveness to leadership.
Top-Level KPIs
At the top of the dashboard you will see a snapshot of your overall Spotlight performance:
| KPI | What It Tells You | What to Do If It's Concerning |
|---|---|---|
| Total Spotlights | Total number of Spotlights created | Cross-reference with Live Spotlights — a high total with a high live count is a fatigue risk |
| Live Spotlights | Number of Spotlights currently visible to users | Manage this number aggressively — too many live Spotlights at once leads to user blindness |
| Total Views | Total number of times Spotlights were seen | Combine with Total Clicks for a true picture of engagement — high views with low clicks signals a relevance problem |
| Total Snoozes | Total times users temporarily closed a Spotlight | A high snooze count is a strong signal that timing or frequency is causing frustration |
| Total Clicks | Total times users clicked the action link in a Spotlight | This is your most important metric — clicks confirm users absorbed the message and took action |
The most important ratio to watch: Clicks vs. Snoozes
High clicks and low snoozes signal that your Spotlights are hitting the right users at the right time. Low clicks and high snoozes signal user fatigue or irrelevance. Use this ratio as your primary health indicator for your Spotlight program.
| Signal | What It Means | Action |
|---|---|---|
| ✅ High Clicks + Low Snoozes | Spotlights are well-targeted and timely | Replicate these topics, formats, and timing strategies for future Spotlights |
| ❌ Low Clicks + High Snoozes | Users find Spotlights` disruptive or irrelevant | Immediately reduce the number of live Spotlights and review targeting settings |
| ⚠️ High Views + Low Clicks | Users see Spotlights but aren't taking action | Review the Spotlight's call to action — it may be unclear or the linked content may not be compelling |
| ⚠️ Low Views | Spotlights aren't reaching users | Check team and user targeting settings to confirm the right audience is assigned |
Spotlight Events (Line Graph)
This line graph tracks clicks, snoozes, and views over time by week. Use it to:
- Identify spikes in snoozes that may correlate with too many Spotlights being live at once
- Confirm that click activity increased after a specific Spotlight campaign
- Spot trends in engagement over time to inform your Spotlight publishing cadence
✅ Spotlight Engagement Best Practices
| ✅ Do This! | ❌ Avoid This! |
|---|---|
| Keep your Live Spotlights count low — prioritize only the most mission-critical communications at any given time. | Running too many Spotlights simultaneously — users who see constant prompts quickly learn to ignore them. |
| Use clicks as your primary success metric, not views — a viewed Spotlight that isn't clicked hasn't driven action. | Measuring success by views alone — high views with low clicks means your message isn't landing. |
| Schedule Spotlights to expire aggressively — time-sensitive content that overstays its welcome erodes trust. | Leaving Spotlights live indefinitely — expired or outdated Spotlights damage credibility and increase fatigue. |
| Use the Spotlight Events line graph to identify your best-performing weeks and replicate those conditions. | Ignoring snooze trends — a rising snooze rate is an early warning sign before engagement fully drops off. |
4. How to Audit User-Level Spotlight Activity and Manage Fatigue
Start here when: You want to understand how specific users or teams are engaging with Spotlights, identify individuals who are consistently dismissing content, or audit whether time-sensitive Spotlights reached and were acted on by the right people.
User Activity (Table)
This table gives you granular, user-level engagement data for every Spotlight. For each record you can see:
- Username
- Spotlight Name
- Last View Date
- Total Views
- Total Dismissals
- Total Clicks
- Expired On Date
- Status (Published or Archived)
What to look for:
| Pattern | What It Means | Action |
|---|---|---|
| High Total Dismissals for one user across multiple Spotlights | This user may be experiencing fatigue or finding Spotlights irrelevant | Review whether this user is in too many Spotlight audiences — tighten targeting |
| High Total Dismissals on one Spotlight across many users | The content itself is the problem — irrelevant or poorly timed | Retire or revise the Spotlight immediately |
| Zero clicks on a compliance or required Spotlight | User has seen it but not taken action | Follow up directly with the user to confirm they've completed the required action |
| Status shows Published but Expired On date has passed | The Spotlight may still be live past its intended window | Review and archive the Spotlight to prevent stale content from reaching users |
| High Total Views but zero clicks for a user | User is seeing the Spotlight repeatedly without acting | Check whether the call to action is clear and whether the linked content is accessible to that user |
✅ User Activity Audit Best Practices
| ✅ Do This! | ❌ Avoid This! |
|---|---|
| Filter by team to audit Spotlight compliance for specific groups — especially useful after a mandatory communication or training rollout. | Reviewing only organization-wide data — team-level filtering surfaces issues that aggregate numbers hide. |
| Use Total Dismissals alongside Total Clicks to get a full picture of a user's engagement — dismissals alone don't tell you if someone eventually took action. | Assuming a user engaged just because they viewed a Spotlight — views don't confirm the message was absorbed. |
| Cross-reference users with high dismissal rates against the Activation Dashboard — low Spotlight engagement often correlates with low overall Spekit adoption. | Ignoring users with zero clicks on required Spotlights — these users need direct follow-up to confirm compliance. |
| Regularly archive expired Spotlights to keep your User Activity table clean and focused on current campaigns. | Leaving archived or expired Spotlights in your active view — they create noise and make it harder to focus on what matters now. |
5. Suggested Alerts and Dashboard Agent Questions
📬 Suggested Scheduled Alerts
Use the ellipsis menu (...) on any table or the share icon at the bottom of the dashboard to set up alerts and scheduled deliveries. Here are some high-impact alerts to set up for the Spotlights Dashboard:
| Alert Idea | Condition | Table |
|---|---|---|
| Weekly Spotlight engagement summary | Scheduled – Weekly | Entire Spotlights Dashboard |
| Spike in Total Snoozes | Results have changed | Spotlight Events KPIs |
| Users with zero clicks on a required Spotlight | Any results returned | User Activity |
| High dismissal rate on a specific Spotlight | Results have changed | User Activity |
| Spotlights still live past their expiration date | Any results returned | User Activity |
🤖 Suggested Dashboard Agent Questions
Use the ✨ Dashboard Agent to dig deeper into your Spotlight data. Here are some questions to get you started:
- "Which Spotlights have the highest snooze rates this month?"
- "Which users have the most dismissals across all Spotlights?"
- "What is the click rate on our most recent Spotlight campaign?"
- "Which Spotlights are currently live?"
- "Which users have not clicked on any Spotlights in the last 30 days?"
- "How has Spotlight engagement trended over the last 90 days?"
- "Which teams have the lowest Spotlight click rates?"
- "Are there any Spotlights that have expired but are still showing as published?"