Understanding the Buyer Engagement Dashboard

Detailed content analytics are available for the Spekit Web App. You must have Trackable Links enabled and have Account Admin, Team Admin, or Expert-level access to the Analytics tab on the Web App. Please get in touch with your Customer Success Manager or support@spekit.co to discuss enabling Trackable Links

What is the Buyer Engagement Dashboard?

The Buyer Engagement Dashboard is one of the key tools available under the Analytics tab, designed specifically for Trakable Links customers. This dashboard provides valuable insights to help sales teams and content creators understand:

• How Trackable Links are being used across your organization: Track total sends, unique users, and the external reach of your Trackable Links.
• Engagement trends: See which companies are engaging with your content, the volume of external views, and identify top-performing users.
• Content effectiveness: Understand which Trackable Links are resonating most and where follow-up efforts might be needed.

Why you should use the Buyer Engagement Dashboard?

The Buyer Engagement Dashboard is a game-changer for optimizing and scaling your engagement efforts. Here’s how it adds value:

• Strategic Decision-Making: By having a clear, data-backed understanding of how your Trackable Links content is performing, you can make more informed decisions that directly influence engagement success and business outcomes.

• Enhanced Personalization: The detailed metrics provide opportunities to tailor your outreach more effectively, allowing you to deliver content that resonates deeply with target audiences and drive meaningful interactions.

• Efficiency in Content Management: Easily identify which content is most engaging and where your team’s efforts are paying off, helping to eliminate redundancy and focus on strategies that yield the highest return.

• Team Productivity and Recognition: With insights into top Trackable Links users, you can acknowledge and learn from high performers while supporting the rest of your team with data-driven feedback and coaching.

The Buyer Engagement Dashboard equips your team with everything they need to drive stronger buyer engagement and maximize the value of Trackable Links. Start exploring this powerful tool to refine your content strategies and boost overall performance.

How to View Buyer Engagement Metrics

1.) Open the Spekit Web App. 

2.) Navigate to the Analytics tab. 

3.) Click on Buyer Engagement.

4.) From this dashboard, you will be able to see the following:

• Total Sends with Trackable Links: The overall number of Trackable Links shared.
• Unique Trackable Links Users: The number of individual users sending Trackable Links.
• Top Trackable Links Users: A list of your most active Trackable Links users.
• Companies Engaging with Trackable Links: Which companies have interacted with your shared content.
• Total External Views: How many times your Trackable Links have been viewed.
• Trackable Links Sent: The volume of links reaching external audiences.

Use this information to track performance, identify engagement trends, and tailor your follow-up strategies.

How to Take Action Using the Buyer Engagement Dashboard

1.) Open the Spekit Web App. 

2.) Navigate to the Analytics tab. 

3.) Click on Buyer Engagement.

4.) From this dashboard, you can perform the following actions:

• Analyze Engagement Trends: Review the data to identify patterns in user engagement, helping you understand which content resonates most with your audience.

• Identify Key Users: Utilize the Top Trackable Links Users metric to recognize high-performing team members and encourage them to share their successful outreach strategies.

• Tailor Follow-Up Strategies: Based on the Total External Views and Companies Engaging with Trackable Links, develop targeted follow-up communications to nurture relationships with key organizations.

• Assess Content Effectiveness: Evaluate the performance of your Total Sends with Trackable Links to understand which links are generating the most interest and adjust your content strategy accordingly.

• Refine Outreach Tactics: Use insights from the Unique Trackable Links Users data to identify areas for training or support, ensuring all users maximize their outreach potential.