Understanding the Activation Dashboard

Usama Azhar

Updated September 09, 2026 19:56

The Activation Dashboard gives you a comprehensive view of how users are engaging with Spekit across your organization. From tracking how many users have accepted their invite and installed the extension, to identifying teams with low adoption, this dashboard is your go-to resource for understanding where users are in their Spekit journey and what actions you can take to move them forward.

1. What is the Activation Dashboard?

The Activation Dashboard provides a full picture of user adoption across your organization. It captures provisioning, acceptance, and activation data at both the individual and team level, helping you identify who is actively using Spekit, who needs a nudge, and where adoption gaps exist. It also surfaces quick action items — like pending invites and users without the extension installed — so you can take immediate steps to drive engagement.

Why you should use the Activation Dashboard:

Track Adoption: Monitor how users are progressing from provisioned to accepted to activated across your organization.
Identify Gaps: Spot teams or individuals who haven't yet engaged with Spekit so you can take targeted action.
Drive Action: Use built-in insights to resend invites, send install reminders, and add users to teams directly from the dashboard.
Measure Team Performance: Compare activation rates and speed across teams to identify what's working and where more support is needed.

2. Getting Started with the Activation Dashboard

Access Requirement: You must have Account Admin, Team Admin, or Expert-level access.

Step 1: Open the Spekit Web App. Step 2: Navigate to the Analytics tab. Step 3: Click on the Activation Dashboard.

Filtering your data

At the top of the dashboard you can filter by:

Team — Select any value, one specific team, or multiple teams
User Role — Filter by any role or select specific roles: Account Admin, Expert, Team Admin, or Viewer

3. Understanding Your Activation Data

Activation Funnel KPIs

At the top of the dashboard you will see a high-level summary of your organization's activation health:

Metric	What It Measures
Provisioned Count	Total number of users who have been sent a Spekit invite
Accepted Count	Percentage of provisioned users who have accepted their invite
Activated Count	Number of accepted users who have taken at least one action in Spekit

Below the funnel KPIs you will find:

Metric	What It Measures
# of Teams	Total number of teams in your organization
# of Account Admins	Total number of users with Account Admin role
# of Team Admins	Total number of users with Team Admin role
# of Experts	Total number of users with Expert role
# of Viewers	Total number of users with Viewer role

Expert Ratio: Why It Matters

We recommend that 5-10% of your users are Experts, with a minimum of one Expert per team. Experts are typically team managers or top performers who answer questions from their peers and are responsible for keeping content accurate and up to date.

A low Expert ratio is one of the most common drivers of poor adoption. If teams don't have an Expert assigned, users are less likely to find relevant, trustworthy content — which directly impacts engagement and activation rates.

Action: Review your # of Experts KPI regularly. If you're below the 5% threshold, identify candidates on underserved teams and upgrade their role in Spekit.

Activation Over Time (Line Graph)

This graph plots the total cumulative user count against the date users were provisioned, broken into three series:

Total Provisioned — All users who have been sent an invite
Total Accepted — Users who have accepted their invite
Total Activated — Users who have logged in and taken at least one action

Note: Dashboard filters do not affect this chart. It always reflects your full organization's data.

AI Insights will automatically populate in this chart to surface trends and anomalies — keep an eye out for these as a quick way to spot patterns without having to dig into the data manually.

Users with At Least One Activity in Spekit (Pie Chart)

This pie chart shows the breakdown of users who have performed at least one activity in the Spekit Chrome extension. A user is considered active in the extension when they log in and perform at least one of the following actions:

Viewing an embedded Spek
Marking content as read
Performing a search
Using AI Assist or a recommendation

The chart is broken down by Extension Active: True or Extension Active: False.

Activation by Team (Table)

This table breaks down activation data by team. Because users can belong to multiple teams, each user is counted separately per team. Columns include:

Team Name
Provisioned Users
Active Users
Accepted Users
Activated Users

Provisioned Users by Role (Pie Chart)

This pie chart shows the breakdown of provisioned users by role. A provisioned user is a user who has been sent an invite to Spekit. Roles included:

Viewers
Experts
Team Admins
Account Admins

Action Tables

The following tables surface users who need attention and are designed to help you take immediate action.

Table Name	Who It Shows	Suggested Action
Send These Users a Spekit Invite Email (Pending Users)	Users who have been provisioned but have not yet accepted their invite	Resend invite emails to re-engage pending users
Remind to Install the Spekit Extension	Users who have not installed or have uninstalled the Spekit Chrome extension	Send an install reminder email
Add These Users to a Team	Users who are only in the default All Spekit Users group	Add them to a relevant team to improve their Spekit experience

All User Details (Table)

This is the most comprehensive user-level table on the dashboard. Use it to get a full picture of any individual user's Spekit journey. Columns include:

User Name & Email
User Role
Provisioned On, Accepted On, Activated On dates
Pending status
Chrome Extension installed (Yes/No)
First Extension install date
Last uninstalled date
Active in last 30 days (Yes/No)
Active in last 90 days (Yes/No)
Last active date
Login type
Team membership (All Spekit Users only, or additional teams)

How to Use the All User Details Table Effectively

This table contains several columns that are easy to overlook but incredibly valuable for admins:

30-Day vs. 90-Day Activity — These two columns together tell a much richer story than either one alone:

Pattern	What It Means	Suggested Action
Active in 90 days ✅ / Active in 30 days ❌	User was engaged but has recently dropped off	Re-engage with a personal outreach or check if their team has relevant content
Active in 90 days ❌ / Active in 30 days ❌	User has never been consistently engaged	Prioritize for reactivation — resend invite or schedule a training
Active in 90 days ✅ / Active in 30 days ✅	Healthy, consistently engaged user	No action needed — consider nominating as an Expert if not already

Login Type: The Login Type column shows whether a user is logging in via SSO or standard login. This is particularly useful when troubleshooting activation issues — if a user has accepted their invite but hasn't activated, their login type may be causing a barrier. Flag SSO users who haven't activated to your IT team for follow-up.

Chrome Extension Uninstall Tracking: The Last Uninstalled Date column is a critical but often overlooked data point. A user who has uninstalled the extension after previously activating is a very different problem from a user who never installed it in the first place:

Scenario	What It Means	Suggested Action
Never installed	User hasn't completed onboarding	Send an install reminder email
Installed then uninstalled	User was active but disengaged	Reach out personally to understand why and resend the install reminder

Activation Insights by Team (Table)

This table helps you compare activation speed and engagement across teams. Columns include:

Team Name
Average Activation Time (in days)
User Count
Activation Speed (Fast, Moderate, or Slow)

What to Do When Teams Are Activating Slowly

If a team is flagged as Slow, don't just resend invites — dig deeper first:

Possible Cause	How to Identify It	Suggested Action
No Expert assigned to the team	Check # of Experts KPI and Activation by Team table	Assign an Expert to the team immediately
Low content visibility	Cross-reference with the Governance Dashboard	Review topic permissions for that team
Users not aware of Spekit	Check acceptance rate for the team	Schedule a team training or onboarding session
SSO or login issues	Check Login Type in All User Details	Escalate to IT to resolve login barriers

4. Suggested Alerts and Dashboard Agent Questions

Suggested Scheduled Alerts

Use the ellipsis menu (...) on any table or the share icon at the bottom of the dashboard to set up alerts and scheduled deliveries. Here are some high-impact alerts to set up for the Activation Dashboard:

Alert Idea	Condition	Table
Weekly activation summary for leadership	Scheduled – Weekly	Entire Activation Dashboard
Monthly full activation dashboard summary	Scheduled – Monthly	Entire Activation Dashboard
Users with pending invites	Any results returned	Send These Users a Spekit Invite Email
Users who still haven't installed the extension	Any results returned	Remind to Install the Spekit Extension
Users not yet assigned to a team	Any results returned	Add These Users to a Team
Users who accepted but haven't activated	Any results returned	All User Details
Drop in overall activation rate	Results have changed	Activation Funnel KPIs
Teams with slow activation speed	Results have changed	Activation Insights by Team