Deal Rooms come with powerful analytics that provide valuable insights into buyer engagement and content performance. Discover how Deal Rooms analytics can help you track and optimize your sales efforts. To enable Deal Rooms or learn more, please contact your Customer Success Manager or email support@spekit.co.
How to View General Deal Room Analytics
1.) Open the Spekit Web App
2.) Hover over My Hub, and select Deal Rooms.
3.) In this view, you’ll see key details for each Deal Room, including:
Deal Room name
Associated Account
Linked Salesforce Opportunity
Creation Date
Total Content in the room
Total Viewers
A link to view Analytics for deeper insights
How to View a Specific Deal Room's Analytics
1.) Open the Spekit Web App
2.) Hover over My Hub, and select Deal Rooms.
3.) Click the Analytics link next to the Deal Room you want to review. This opens a detailed analytics view with insights on engagement and content performance.
4.) From the Analytics view, you'll be able to see:
Deal Room Name
Linked Salesforce Opportunity, Associated Account, Amount, Stage, and Owner
Creation Date and Last Viewed Date
Total Viewers, Total Views, and Total Time Spent Viewing
Recent Activity
Content Activity: A breakdown of each asset's last viewed date, total views, and time spent viewing.
Understanding Recent Activity Analytics
Recent Activity Analytics gives you a real-time view of how buyers are engaging with your Deal Room, so you can take timely, informed action.
Use this view to:
- Prioritize follow-ups: Identify who is actively engaging based on recent views and time spent, and reach out while your content is still top of mind.
- Understand stakeholder involvement: See which individuals (and their roles, when tied to a Salesforce opportunity) are interacting with your content to map out the buying committee.
- Spot engagement signals: High time spent or repeat views can indicate strong interest, while low engagement may signal a need to re-engage or adjust your approach.
- Prepare for conversations: Before a call, quickly review what a prospect has recently viewed so you can tailor your discussion and avoid repeating information.
- Drill into specifics: Use the ellipsis (…) to access detailed analytics for a specific link and better understand how that individual piece of content is performing.
Understanding Content Activity Analytics
Content Activity Analytics helps you evaluate how each piece of content is performing across your Deal Room, so you can optimize what you share and when.
Use this view to:
- Identify high-performing content: See which assets get the most views and engagement, and reuse them in other deals.
- Optimize your content strategy: If certain content has low views or engagement, consider repositioning it, replacing it, or removing it altogether.
- Align content to deal stages: Understand which materials resonate at different points in the sales cycle and adjust your Deal Room structure accordingly.
- Measure effectiveness over time: Track trends in views and time spent to see how engagement evolves as the deal progresses.
- Guide content creation: Use insights from top-performing assets to inform future content, messaging, and formats.