In-App Analytics for Speks

Your Spek analytics will offer insight into your most popular Speks, what people are searching for, their feedback reactions to Speks, and more. This data is very important for future iterations of your Speks and to learn your users' behavior.

1. How to Access Spek Analytics

To locate Spek analytics, open up the Spekit Web App.

1. Open any Spek.
2. Click on the graph icon.

From this screen, you will be able to view analytics for the Spek by Views and Reactions per User. You can also export these views to CSV.

2. What Analytics Are Available

Views and Reactions per Viewer break down Spek analytics. Spek analytics currently only record internal user activity.

Views

• User: The user who viewed the Spek.
• Last Viewed: The last date that the user reviewed the Spek.
• Views: How many times a user has viewed the Spek.
• Marked as Read: Mark as Read lets a user know which Speks they've reviewed and the ones they have left to review in a Topic.

Note: Spekit only counts it as a view if the user stays on the hover for a certain time frame (300ms). Spekit does not want to count accidental hovers.

Feedback

After reading a Spek, a user can leave feedback to share how valuable the content was. Feedback is a great way to communicate with content Experts without leaving the platform, and structured feedback goes straight to Experts for quick action.

• User: The user who provided feedback on the Spek.
• Date: The date when the user provided the feedback on the Spek.
• Feedback: The user is asked, "Is this content helpful?"
  • 👍 Yes: The content was helpful and accurate.
  • 👎 No: The content has an issue. Selecting this opens a guided form where the user can choose the type of issue:
    • Inaccurate Content
    • Duplicate
    • Outdated
    • Missing Information
    • Other
• Description: Any extra comments, questions, or concerns the user has about the content.

Buyer Engagement

Beyond internal views and feedback, Spek analytics also surface a starting point for understanding external, buyer-facing activity:

• External Share Links: Monitor how many Trackable Links are created for a Spek to see which content is being shared externally and gauge its reach and usage with prospects or customers.

For a deeper view of buyer engagement — including Deal Room activity, Trackable Link adoption across your team, and content's influence on pipeline and closed-won revenue — see the Buyer Engagement Dashboard in the Analytics tab.