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Best Practices for AI Content Builder Prompts

Use the table below to get the best results when generating content with the AI Content Builder.

Best PracticeWhat to DoExample
Be Clear and SpecificDefine the exact format and goal to avoid generic fluff."Create a 5-step onboarding checklist for SDRs focusing on lead qualification."
Provide ContextSpecify the audience, tone, and intended platform."Rewrite this internal product update into a customer-friendly announcement for a deal room."
Ground in RealityAttach Speks or transcripts to prevent AI "hallucinations.""Use the attached discovery transcript to identify the prospect's top 3 pain points."
Direct PlacementTell the AI exactly where to add or edit content."Insert a 'TL;DR' summary at the very top of this Spek based on the text below."
Iterate and RefineTreat the first output as a draft; use follow-up prompts to polish."This is good, but make it 30% shorter and use more authoritative, confident language."
Structural CommandsUse formatting keywords to make the content "snackable.""Convert this paragraph into a comparison table between our 'Pro' and 'Enterprise' tiers."
The "Human" FilterAlways validate for accuracy and company "voice."Review and edit AI-generated facts against your latest 2026 pricing before publishing.

 

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