AI Content Creation FAQs

Does Brand Studio apply to content that was created before I configured it?

❌ No. Brand Studio standards apply to content created after your settings are saved. Existing Speks will not automatically be updated, and there is no bulk option to apply Brand Studio to all existing content. If you want existing content to reflect your Brand Studio settings, the recommended approach is to open the Spek, upload it as source material in the AI Content Builder, and prompt it to recreate the content in your new design system.

Who can configure Brand Studio?

Brand Studio configuration is restricted to Account Admins. Team Admins and Experts can create content using the standards set in Brand Studio but cannot modify the settings themselves.

If I update Brand Studio settings, will it affect content my team has already created?

❌ No. Brand Studio applies to new content created going forward. Existing Speks will not automatically be updated. If you want existing content to reflect your new Brand Studio settings, the recommended approach is to open the Spek, upload it as source material in the AI Content Builder, and prompt it to recreate the content in your new design system.

Can individual creators customize the look of their Speks even with Brand Studio enabled?

✅ Yes. Brand Studio sets the default governance layer, but creators can make flexible customizations at the individual Spek level. The goal is consistency by default, not rigidity — your team can still tailor content while working within your brand foundation.

Will Brand Studio settings apply in the Chrome Extension and Deal Rooms?

✅ Yes. Brand Studio standards apply everywhere content is created and viewed in Spekit, including the Chrome Extension and Deal Rooms.

Do templates automatically inherit Brand Studio settings?

✅ Yes. Any template in the system automatically has your Brand Studio branding applied. When a user selects a template and creates content from it, it will reflect your brand colors, fonts, and styles.

Who can use templates?

All users can use templates when creating content. Account Admins and Team Admins can create and publish team templates. Viewers can access templates if Deal Rooms are enabled for their organization. 

Who can create and publish team templates?

Account Admins and Team Admins can create and publish templates for the team. Any user can save personal templates for their own reuse.

Do Spekit-provided templates appear in my content library?

❌ No. Spekit-provided templates are only accessible through the template picker when creating or adding structured Spek content. They are not listed as standalone items in your wiki or general content library.

If I save a personal template, can other users see it?

❌ No. Personal templates remain private to the creator. They are not promoted to team-level visibility unless an Admin explicitly publishes them as a team template.

Do templates affect how Deal Rooms work?

❌ No. Templates are simply a starting point for content creation. Once content exists in a Deal Room it follows the same rules and experience as content built from scratch. Templates do not change Deal Room permissions, sharing, or collaboration models.

Can I turn content I created inside a Deal Room into a template?

✅ Yes. You can convert personal content that lives inside a Deal Room into a template so you can reuse that structure or wording later. It will remain personal to you unless published as a team template.

What order do templates appear in the template picker?

Templates in the template picker are ordered by most used. You can also filter by Team, Spekit, or Created by you to quickly find what you need, or sort All Templates by Recently Created or A-Z.

Can I use a Deal Room template for internal content or vice versa?

✅ Yes. Templates are flexible and can be repurposed for any use case. If you like the layout of one template but need it for a different purpose, simply prompt the AI Content Builder to update it for your use case.

What source material can I attach to the AI Content Builder?

You can attach a variety of sources to ground the AI in your actual GTM knowledge:

• Gong calls (pulled directly from Spekit)
• Uploaded call transcripts
• Existing Speks
• Documents and files
• Web research via the /google slash command

Does the AI Content Builder use my company's actual knowledge or generic AI output?

The AI Content Builder generates content from the source material and context you provide, not generic training data. The more specific and relevant your attached sources and prompts, the better the output.

Can multiple people use the AI Content Builder to create content?

✅ Yes. Account Admins, Team Admins, and Experts can all use the AI Content Builder to create content. Viewers do not have content creation access unless Deal Rooms are enabled.

What's the best way to get a good first draft from the AI Content Builder?

A few tips that consistently produce better output:

• Be specific about the layout you want (e.g. "a card grid with four sections" rather than "make it look nice")
• Attach specific source material rather than letting the AI guess
• Tell the AI explicitly what should stay the same if you're only editing one section
• Use small follow-up prompts to refine section by section rather than trying to perfect everything in one shot

What is Present Mode?

Present Mode transforms any Brand Studio-enabled Spek into a professional, branded presentation deck instantly — no duplicate work required. It's perfect for live customer calls, deal room presentations, or internal training webinars.

Is Present Mode available for all Speks?

❌ No. Present Mode is only available for Speks that are marked as externally shareable. To enable it, open the Spek, click Edit, and toggle on external sharing.

How do I enter and exit Present Mode?

Click the Present button on your Spek — this will automatically launch it in full screen mode. To exit, press ESC.

Do I need to create a separate presentation to use Present Mode?

❌ No. That's the point — your Spek is your presentation. There's no need to duplicate content into a separate deck. One Spek serves as your source of truth, your training material, and your presentation deck simultaneously.

How do I navigate slides in Present Mode?

Use your trackpad or mouse to click forward and advance slides. To go back, hold Option + double left click.

💡 Pro Tip: Each new section in your Spek displays as its own slide in Present Mode. When building your content, use the Components menu to add a new section anywhere you want a slide break.

If I update a Spek, will the changes appear in Present Mode?

✅ Yes. Present Mode always reflects the most current version of your Spek. Any updates you make will be live the next time you present.