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AI Content Creation Overview & Setup

Stop starting from scratch. Spekit's AI Content Creation suite — Brand Studio, Content Templates, and the AI Content Builder — helps your team create, refine, and scale on-brand content in minutes, right inside the editor.


1. What's Included

🎨 Brand Studio — Define your colors, fonts, and layouts once. Every Spek automatically reflects those standards, and updates propagate everywhere at once when something changes.

📋 Content Templates — Give your team approved, on-brand starting points, whether from Spekit's library, admin-published templates, or personal favorites.

🤖 AI Content Builder — Turn source material like Gong calls, transcripts, or documents into a structured, polished Spek using natural language prompts.


2. What the AI Content Builder Can Do

  • Create content faster — Generate new Speks or Topics from a prompt, or populate templates with structured content.
  • Improve existing content — Refine, expand, or rework sections without rewriting everything manually.
  • Stay context-aware — Generates from your actual Spekit knowledge base, keeping messaging consistent and aligned with internal terminology.
  • Control tone, length, and audience — Simplify technical content, adjust formality, or shorten/expand sections for different readers.

3. Why Use It

ChallengeHow It's Solved
Off-brand or outdated content circulatingBrand Studio enforces and propagates standards automatically — no manual hunting required.
Starting from scratch every launch cycleTemplates give your team approved structures so no one rebuilds the same thing twice.
Generic AI output disconnected from your GTMThe Builder generates from your actual Spekit knowledge, not generic training data.

4. How to Get Started

Available to Account Admins, Team Admins, and Experts. Recommended setup order:

  1. Configure Brand Studio (Account Admins) — Go to Settings → Brand Studio, define your colors, fonts, header styles, and card layouts, then save.
  2. Publish Templates (Account Admins) — Build and publish team templates so creators have an approved starting point.
  3. Start Creating (Team Admins & Experts) — Open the AI Content Builder, select a template, attach source material, and start building.
Brand Studio setup.gif

 

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