How to Use the AI Content Builder

The AI Content Builder is available directly within the Create/Edit Spek or Topic modal, where a dedicated panel appears on the right side of the screen. Here's how to use its core features.

1. Generate New Content

Create Speks, Topics, or templates from a simple prompt. This is ideal when you are starting with an idea, outline, or template and need the AI to build a structured first draft.

Instructions:

1. Open a Spek or a Topic
2. (Optional) Select a Template
3. Click on the AI Content Builder button
4. Enter a prompt describing what you want to create
5. (Optional) Attach context (Spekit content or files) or meeting information
6. Submit your request
7. Review and refine the generated content

Examples:

• "Create a 'First 30 Days' onboarding checklist for Account Executives, focusing on CRM hygiene and internal tool certification."
• "Generate a Battlecard comparing Spekit's real-time context capabilities against [Competitor Name], including three 'landmine' questions for reps to ask."
• "Build a Topic outline for 'Stage 2: Discovery' that includes mandatory fields to update in Salesforce and a template for a discovery call script."
• "Draft a Spek explaining our 2026 AI Strategy, specifically highlighting how we differentiate from general LLMs like ChatGPT."
• "Generate a 'Success Plan' template that CSMs can share with customers to track ROI and Spekit adoption milestones."

2. Improve or Rewrite Existing Content

Refine clarity, structure, tone, or depth of existing content. This helps transform rough or outdated content into polished, high-quality documentation without rewriting everything manually.

Instructions:

1. Edit a Spek or a Topic
2. Click on the AI Content Builder button
3. Enter a prompt describing the section you'd like to change and how
4. Submit your request
5. Review and apply the updated version

Examples:

• "Rewrite the 'Product Limitations' section to sound more advisory and solution-oriented rather than technical and restrictive."
• "Convert the current 'Deployment' paragraph into a numbered step-by-step checklist to make it easier for reps to follow during a call."
• "Expand the 'Security' section to include a specific paragraph on our SOC2 compliance and data encryption standards for 2026."
• "Update the 'Competitor Comparison' section to remove references to the 2025 version and focus on their new AI-specific features."
• "Simplify the 'Integration' section — it's too wordy. Use clear, bulleted language that a non-technical Sales Rep can explain to a prospect."
• "Rewrite the value proposition to emphasize our differentiation from general LLMs, focusing on our ability to pull in real-time CRM context."

3. Adjust Tone, Length, and Audience

Tailor content to specific communication needs. This ensures content is appropriate for the intended reader, whether internal teams, customers, or executives.

Instructions:

1. Open a Spek or a Topic
2. Click on the AI Content Builder button
3. Tell the AI who the audience is and how the tone should change (e.g., "Make this shorter for an executive summary")
4. Submit your request
5. Review the AI's suggested variation

Examples:

• "Condense this 5-paragraph product update into a 3-bullet point 'Executive Summary' for a CRO."
• "Rewrite these internal engineering notes into a professional, customer-friendly explanation of the new feature."
• "Shorten this checklist for a mobile user so it can be read quickly on the go without scrolling."
• "Add a 'Too Long; Didn't Read' summary at the top of this Topic for reps who need an answer mid-call."
• "Adjust the tone of this 'Pricing Objection' section to be more confident and authoritative, removing passive language."
• "Translate this technical API documentation into a 'Plain English' version for the Sales team."