You can put content in a Deal Room that only your team can see. Your buyer does not see it, the room link never changes, and when you are ready, one click makes it visible.
This is useful when you are working on something with your team that is not ready for your buyer yet, or when you have content that is for this deal but not for this stage.
ℹ️ This works for every user, including Viewers. You do not need admin rights.
1. Mark content as internal only
Internal only is set on a single item, in a single room. The same content in another room is not affected.
- Open the Deal Room.
- Hover over the content you want to keep internal.
- Select the crossed-eye icon on the toolbar that appears. Its tooltip reads Internal only.
The item is now hidden from your buyer.
2. How to tell what is internal
Spekit marks internal content in two places, so you can see the state without opening anything.
| Where | What you see |
|---|---|
| The content card in the room | An Internal only pill next to the title |
| The content list on the left | The item is greyed out, with an Internal only pill |
💡 Pro Tip: Scan the left-hand list before you share the room. Greyed items are the ones your buyer will not see, and that is the fastest way to check you have not hidden something by accident.
3. Who sees what
Internal only affects your buyer, not your team.
| Who | What they see |
|---|---|
| Your buyer | Nothing. The item is not in the room for them |
| Your collaborators | The item, marked as internal only |
| The room link | Unchanged. You never need to re-share it |
Because the link stays the same, you can add content early, keep it internal while you work on it, and make it visible later. Your buyer sees it appear in the room they already have open.
4. Make it visible to your buyer
- Hover over the content in the room.
- Select the eye icon. Its tooltip reads Publish.
The Internal only pill disappears and your buyer can now see the item.
⚠️ Publish here means visible to your buyer in this room. It is not the same as publishing content in Spekit, which changes that content everywhere for everyone.
💡 Pro Tip: Tell your buyer when you make something substantial visible. The content appearing is silent on their end, so a short message turns it into a reason to come back to the room.
5. If content shows as unavailable
Internal only and unavailable are not the same thing.
| What you see | What it means | Who changes it |
|---|---|---|
| Internal only | You hid it from your buyer. Your team can still see it | You |
| Unavailable | The content is marked internal only in Spekit and cannot appear in any room | An admin |
If you need personal content in a room, it has to be shared content first.
6. Best practices
A few habits that keep a room clean while you are still building it.
| Best practice | Why it matters |
|---|---|
| Add content early and keep it internal | The room is built once. Adding content late means rearranging around it |
| Put it in the section where it will live | When you make it visible, it is already in the right place in your buyer's journey |
| Check the left-hand list before sharing | Greyed items are invisible to your buyer, and it is easy to forget one |
| Make things visible before a meeting, not during | Give your buyer time to read it before you talk about it |
| Keep internal notes out of the room | If something will never be shown to your buyer, it belongs in Spekit, not in their room |