Use the Spotlights Dashboard to get a high-level view of how your Spotlights are performing and whether users are engaging or experiencing fatigue.
Measuring Overall Spotlight Engagement and Health
Start here when: You want a high-level view of how your Spotlights are performing, identify whether users are engaging or experiencing fatigue, or report on Spotlight effectiveness to leadership.
Top-Level KPIs
At the top of the dashboard you will see a snapshot of your overall Spotlight performance:
| KPI | What It Tells You | What to Do If It's Concerning |
|---|---|---|
| Total Spotlights | Total number of Spotlights created | Cross-reference with Live Spotlights — a high total with a high live count is a fatigue risk |
| Live Spotlights | Number of Spotlights currently visible to users | Manage this number aggressively — too many live Spotlights at once leads to user blindness |
| Total Views | Total number of times Spotlights were seen | Combine with Total Clicks for a true picture of engagement — high views with low clicks signals a relevance problem |
| Total Snoozes | Total times users temporarily closed a Spotlight | A high snooze count is a strong signal that timing or frequency is causing frustration |
| Total Clicks | Total times users clicked the action link in a Spotlight | This is your most important metric — clicks confirm users absorbed the message and took action |
The Most Important Ratio to Watch: Clicks vs. Snoozes
High clicks and low snoozes signal that your Spotlights are hitting the right users at the right time. Low clicks and high snoozes signal user fatigue or irrelevance. Use this ratio as your primary health indicator for your Spotlight program.
| Signal | What It Means | Action |
|---|---|---|
| High Clicks + Low Snoozes | Spotlights are well-targeted and timely | Replicate these topics, formats, and timing strategies for future Spotlights |
| Low Clicks + High Snoozes | Users find Spotlights disruptive or irrelevant | Immediately reduce the number of live Spotlights and review targeting settings |
| High Views + Low Clicks | Users see Spotlights but aren't taking action | Review the Spotlight's call to action — it may be unclear or the linked content may not be compelling |
| Low Views | Spotlights aren't reaching users | Check team and user targeting settings to confirm the right audience is assigned |
Spotlight Events (Line Graph)
This line graph tracks snoozes and views over time by week. Use it to:
- Identify spikes in snoozes that may correlate with too many Spotlights being live at once
- Confirm that view activity increased after a specific Spotlight campaign
- Spot trends in engagement over time to inform your Spotlight publishing cadence
Best Practices
- Keep your Live Spotlights count low — prioritize only the most mission-critical communications at any given time, since users who see constant prompts quickly learn to ignore them.
- Use clicks as your primary success metric, not views — a viewed Spotlight that isn't clicked hasn't driven action.
- Schedule Spotlights to expire aggressively rather than leaving them live indefinitely, and use the Spotlight Events line graph to identify your best-performing weeks and replicate those conditions. Don't ignore rising snooze trends — they're an early warning sign before engagement fully drops off.