Use the Buyer Engagement Dashboard to understand which content is driving pipeline and revenue, and which assets to prioritize for creation and updates.
Understanding Content Performance in Deals
Start here when: You want to know which content is driving pipeline and revenue, or which assets to prioritize for creation and updates.
| Table | Columns |
|---|---|
| Top Pipeline Impacting Content | Content Name, Influenced Pipeline ($), Total Accounts Sent To, Customized (True/False) |
| Top Revenue Impacting Content | Content Name, Influenced Revenue Won ($), Total Accounts Sent To, Customized (True/False) |
| Top Engaged Content | Content Name, Total External Views, Total Shares, Time Spent Viewing, Content Type, Customized (True/False), Original (True/False) |
What to look for:
- Content appearing in all three tables is your best performer — protect it, keep it updated, and use it as a template.
- High pipeline impact but low engagement — the content is shared but not holding buyer attention; review its format.
- High engagement but low revenue — buyers like it, but it may work better as top-of-funnel content.
- Customized versions outperforming originals — encourage more personalization.
Best practices: Cross-reference Top Pipeline Impacting Content with Top Engaged Content to find true best performers. Use Top Revenue Impacting Content to guide your content creation roadmap.