Deal Room analytics tell you who opened your room, what they actually read, and how long they stayed on each piece. You can see it by person, by content, or by individual link. This guide covers the metrics on the room, the two activity tabs behind them, and what the numbers are worth acting on.
ℹ️ Metric names differ between Spekit Hub (Web App) and Sidekick (Chrome Extension). Both are correct. Use the table in Section 1 to translate between them.
1. The metrics on your room
Open the Deal Room in Spekit Hub (Web App). The metric cards sit across the top, below the opportunity details.
| Metric | What it tells you |
|---|---|
| Total visitors | How many people opened the room |
| Total visits | How many times it was opened in total |
| Total time spent | How long people stayed, across every visit |
| Total shares | How many times the room or its content was shared on |
| Last visit | When someone last looked, which is your follow-up signal |
Before anyone opens the room, these read 0, 0, a dash, 0, and No views. That is the empty state, not an error.
Sidekick (Chrome Extension) shows a shorter set with different names.
| In Sidekick | Closest equivalent in the Hub |
|---|---|
| Total views | Total visits |
| Unique visitors | Total visitors |
| Total time spent | Total time spent |
| Last activity | Last visit |
2. See who visited and what they read
Go to the Recent activity tab. This is your room organized by person.
| Column | What it shows |
|---|---|
| Viewer | The visitor's email, with their job title and company below it where Spekit can identify them |
| Viewed | The specific piece of content they opened, or the room's landing page |
| Last viewed | The date they last opened that item |
| Time spent | How long they spent on that item |
| Downloads | Whether they downloaded it, where downloading applies |
| Total shares | How many times that item was shared on |
Each row is one person and one piece of content, so a single visitor who read five things appears five times. The landing page gets its own row, which tells you someone arrived even if they went no further.
💡 Pro Tip: The job title under the email is the most useful thing on this tab. A Lead GTM Strategy Manager opening your room is a different signal from a coordinator opening it, and it tells you who you are really selling to.
3. See how each piece of content performed
Go to the Content activity tab. This is the same activity organized by content instead of by person.
| Column | What it shows |
|---|---|
| Content | The piece of content |
| Last viewed | When it was last opened |
| Total views | How many times it was opened |
| Time spent | Total time across all viewers |
| Downloads | Download count, where downloading applies |
Content nobody has opened shows a dash for Last viewed, 0 views, and 0s. That is worth as much as the high numbers. It tells you what to move, cut, or reframe.
💡 Pro Tip: Compare views against time spent. Five views at 11 minutes is someone studying it. Five views at 6 seconds is someone who keeps clicking the wrong thing.
4. Drill into a single piece of content
From the Recent activity tab, select the ... menu on a row, then View Analytics.
This opens that single item, with its own summary across the top:
| What you see | Detail |
|---|---|
| Total viewers | How many people opened this one item |
| Total time spent | Combined time on it |
| Total shares | How many times it was shared on |
| Last view date | When it was last opened |
| Created date | When the link was created |
Below that is the viewer list for that item alone, with the same columns as Recent activity. Use Preview link to see exactly what your buyer sees, and the breadcrumb All Deal Room links to get back.
💡 Pro Tip: Use this when one piece of content is doing the heavy lifting. If your demo recording has three viewers and twelve minutes, that is the thing to open your next call with.
5. Check analytics in Sidekick
You do not need the Hub for a quick check between calls.
- Open the Sidekick (Chrome Extension).
- Select My Hub, then Deal Rooms.
- Select the Deal Room.
The room opens with your buyer's branding, the opportunity, amount and stage, and four metric cards.
| Metric | What it tells you |
|---|---|
| Total views | How many times the room was opened |
| Unique visitors | How many people opened it |
| Total time spent | Combined time across all visits |
| Last activity | How long ago someone last looked, shown as elapsed time such as 13d ago |
Below the metrics are three tabs.
| Tab | What it holds |
|---|---|
| Content | The room's sections and content, with + Section and + Content to add more |
| Recommendations | Recommended content based on your calls, with a count badge and filter chips by theme |
| Calls | Your calls on this deal, each with Next steps, Key points, Call recap and Participants |
ℹ️ Sidekick gives you the totals, not the detail. The per-person and per-content breakdowns live in Spekit Hub (Web App) on the Recent activity and Content activity tabs.
💡 Pro Tip: Last activity in Sidekick is relative, such as 13d ago, while the Hub gives you the exact date. For a quick read on whether a deal has gone quiet, relative is faster.
6. Get notified in Slack
If your admin has connected Spekit to Slack, you do not have to check the room at all. Every visit posts to Slack as it happens, including who showed up, what they read, how long they stayed, and whether they already exist in Salesforce. The message carries actions to open the Deal Room or send an email.
ℹ️ Slack notifications are set up in Deal Room settings on the Slack tab. If Slack is not installed yet, that tab shows an Install Spekit for Slack link.
7. What the numbers are telling you
| Signal | What it usually means | What to do |
|---|---|---|
| More visitors than people you sent it to | The room is being passed around inside the account | Ask who else is involved and offer to meet them |
| High visits, low time spent | People are looking but not reading | The room may be too long, or the top content may be wrong |
| One visitor, lots of time | A single person is doing all the work | Help them multi-thread before they stall |
| A new email address appears | Someone new has joined the evaluation | Look at what they opened first. That is their priority |
| Nothing since you sent it | The link did not land, or the deal is cold | Follow up on the link before you follow up on the deal |
| Activity after weeks of silence | Something restarted internally | Reach out now, not next week |
💡 Pro Tip: Check Last visit before every call. Walking in knowing they reviewed the demo yesterday changes the whole conversation.
8. Best practices
Analytics are only worth the action they lead to. These are the four habits that turn room activity into deal movement.
Multi-thread off new names
Every new email address in Recent activity is a person you have not sold to yet.
| Do this | Why |
|---|---|
| Check the job title under each new email | It tells you whether the evaluation has moved up, sideways or down |
| Look at what they opened first | That is their priority, and it is the right opening line |
| Compare the viewer list against your call Participants | Anyone who joined a call but has not opened the room is an easy person to loop in |
| Send a new stakeholder a single section, not the whole room | They get to their part without a tour of the entire deal |
💡 Pro Tip: A security or legal email address appearing in your room usually means an internal review has started. That is a timeline signal, and it is often earlier than anything your champion tells you.
Update the room around what they read
| Do this | Why |
|---|---|
| Move your most-viewed content to the top | What they keep returning to is what they care about |
| Cut or reframe anything at 0 views | It is either irrelevant or buried, and both are fixable |
| Act on suggested updates after each call | Keeps the room current with what was actually said |
| Add recommended content tied to a specific call | It answers a question they have already raised |
💡 Pro Tip: Low time spent on a long document usually means the answer is buried, not unwanted. Try a shorter piece that leads with the answer before you remove it.
Reshare with a reason
| Do this | Why |
|---|---|
| Reference what they read, not the room | "I saw the security section got attention" starts a better conversation than "did you get my link" |
| Reshare a section when one question is outstanding | It is a shorter ask than reopening the whole room |
| Reshare after you add something, and say what is new | The room link never changes, so you are giving them a reason to return, not a new place to go |
| Follow up on silence within a few days | No activity usually means the link was lost in a thread, not that the deal is dead |
Make it a habit, not a check-in
| Do this | Why |
|---|---|
| Look at Last visit before every call | Thirty seconds of preparation that changes the first five minutes |
| Turn on Slack notifications | Activity reaches you without you going to look for it |
| Review Content activity before a forecast call | What they are reading is better evidence than what they are saying |
💡 Pro Tip: The strongest moment to reach out is while someone is still in the room. Slack notifications are what make that possible.