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How to create and update content from your calls with the AI Content Builder

  • Updated

You can turn real conversations into structured, reusable content, and keep that content current as deals move. The AI Content Builder lets you add a Gong call or a transcript as context, then generate new content or update existing content grounded only in what was actually said. 

 

This works with your synced Gong calls, and with transcript files you upload from tools like Zoom, Otter, or Chorus. It also works on deal room templates, so you can refresh something like a follow-up template using the context from your latest call.

 

Who can do this: Experts and Admins can create Speks and Topics with the AI Content Builder, using the steps below. Viewers who have access to a deal room can also create content, but only within the deal rooms they have access to.

 

📌 Quick-Jump Topics

 

1. Add a transcript as context

Start from a blank Spek or Topic description and let the AI draft it from your call, so you are editing a real first draft instead of a blank page. Here is the full flow:

  1. Open the Spekit Hub (Web App).
  2. Click + New.
  3. Select Create a Spek.
  4. Click the AI Content Builder button.
  5. Click + Sources to open the source library.
  6. Go to the Meetings tab and search for a synced recording (type at least 2 characters). Or click Attach Transcript to upload a .txt file from a tool like Zoom, Otter, or Chorus.
  7. To synthesize themes across a whole discovery process or deal cycle, select more than one transcript.
  8. Click Accept to ground the AI in that specific conversation.
  9. Enter your request to generate content based only on what was said in the call.

 

2. Update existing content from a call

Had a call that changes what a Spek or a deal room template should say? You can ground the AI in the call and let it update what you already have, instead of starting from scratch. There are two paths: updating an existing piece of content, and updating a template with recent call data.

 

Update an existing piece of content

Use this when a Spek or template already exists and just needs to reflect what changed on a recent call.

  1. Open the piece of content in Spekit and click Edit.
  2. On the edit screen, find the AI Content Builder. In the bottom right, click + Sources.
  3. Select Meetings, then start typing the first few characters of the call to find it. Or click Attach Transcript to upload a .txt file.
  4. Click Accept to ground the AI in that conversation.
  5. Prompt it to update the content, for example: "Update this piece of content based on this recent call."
  6. Review the changes, then save.

 

Update a template with recent call data

Use this when you want to start from a saved template and fill it in with call details, like refreshing a follow-up template after a meeting.

  1. Click + New, then Spek.
  2. Select the template you want to use, then click + Use this template.
  3. In the AI Content Builder, click + Sources, then the Meetings tab.
  4. Search for the Gong call, or click Attach Transcript to upload a .txt file. Then click Accept.
  5. Prompt it to update, for example: "Update this template based on this Gong call."
  6. Review the changes, then save.

Example

You have a follow-up email template in a deal room. Start from the template, attach the Gong recording as a source, and prompt, "Update this template based on this Gong call, including the timeline and the pricing question they raised." The template fills in with the specifics from that conversation, so your next message to the buyer is accurate without rewriting it by hand.

 

3. Prompt examples

Once a call or transcript is attached, try prompts like these. The first set creates new content, the last two update content you already have:

  • "Based on the transcript, extract the top 3 pain points the prospect mentioned and draft a Discovery Recap Spek for this account."
  • "Search the transcript for budget or timeline mentions. Draft a Deal Risk summary highlighting any red flags."
  • "Create a Next Steps Spek that lists every commitment made by both the rep and the prospect during this conversation."
  • "Find the moment the rep was asked about pricing. Rewrite their response into a polished Pricing Objection Handler for the rest of the team."
  • "Identify any questions the rep could not answer. Create a Knowledge Gap Spek that provides those answers for the next call."
  • "Analyze the discovery questions asked in this transcript. Create a Stage 1 Playbook list of the 5 most effective questions that got the customer talking."
  • "The Sales Engineer gave a detailed technical explanation of our Slack integration. Simplify that into a 5-step how-to guide for a non-technical audience."
  • "Extract any product feature requests the customer mentioned and format them into a Product Feedback Spek."
  • "Update this Spek with the new objection the prospect raised on today's call and how the rep handled it."
  • "Rewrite this deal room follow-up template using the next steps and timeline we agreed on in the call."

 

💡 Pro Tip:  Ask for one clear output at a time, and name the format you want, like a Spek titled "Discovery Recap." Specific requests produce cleaner, more usable content.

 

4. Best practices

The AI Content Builder is only as good as what you give it and how you ask. A few habits produce cleaner drafts, sharper updates, and content your team can trust.

Best practice Why it matters
Attach the call or transcript before you prompt Grounding the AI in the real conversation keeps it from filling gaps with general knowledge, so the draft reflects what was actually said.
Be specific about what you want Name the format and the focus, like a Spek titled "Discovery Recap," rather than asking for a vague summary. Specific requests produce cleaner, more usable content.
Ask for one output at a time A single clear ask beats a long list in one prompt. You get a tighter result and can refine it before moving on.
When updating, say what to change Tell the AI what is different, not just to "update it." Naming the objection, the timeline, or the next steps produces a cleaner edit than a blanket rewrite.
Combine transcripts for patterns Attach several calls when you want themes across a deal cycle or a set of accounts, not just one conversation.
Review before you publish or save The AI drafts from the call, but you own the final content. Edits to a shared template affect everyone who uses it, so check it before saving.
Keep templates current after key calls Refreshing a follow-up or recap template right after a call, while the details are fresh, means your next buyer message is accurate without a rewrite.

 

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