Turn real conversations into structured, reusable content for your whole team, and keep that content current as deals move. The AI Content Builder lets you add a Gong call or a transcript as context, then generate new content or update existing content grounded only in what was actually said. It works with your synced Gong calls, with transcript files you upload from tools like Zoom, Otter, or Chorus, and on deal room templates the whole team uses.
ℹ️ Who this is for: Experts and Admins creating and updating team content, including shared templates. Viewers who have deal room access can also create and update content within their own deal rooms, see Create and Update Deal Room Content from Your Calls.
1. Create new content from a call
Start from a blank Spek or Topic and let the AI draft it from your call, so you are editing a real first draft instead of a blank page.
- Open the Spekit Hub (Web App).
- Click + New.
- Select Create a Spek or Create a Topic.
- Click the AI Content Builder button.
- Click + Sources to open the source library.
- Go to the Meetings tab and search for a synced recording (type at least 2 characters). Or click Attach Transcript to upload a .txt file from a tool like Zoom, Otter, or Chorus.
- To synthesize themes across a whole discovery process or deal cycle, select more than one transcript.
- Click Accept to ground the AI in that specific conversation.
- Enter your request to generate content based only on what was said in the call.
Example: After a strong discovery call, create a Spek titled "Discovery Recap: Acme" by attaching the call and prompting for the top pain points and next steps, so the whole account team is working from the same summary.
2. Update existing content from a call
When a Spek already exists and just needs to reflect what changed on a recent call, ground the AI in that call and let it update what you have.
- Open the piece of content in Spekit and click Edit.
- On the edit screen, find the AI Content Builder. In the bottom right, click + Sources.
- Select Meetings, then type the first few characters of the call to find it. Or click Attach Transcript to upload a .txt file.
- Click Accept to ground the AI in that conversation.
- Prompt it to update the content, for example: "Update this piece of content based on this recent call."
- Review the changes, then save.
3. Update a template with recent call data
Use this to start from a saved template and fill it in with call details, like refreshing a follow-up template after a meeting.
- Click + New, then Spek.
- Select the template you want to use, then click + Use this template.
- In the AI Content Builder, click + Sources, then the Meetings tab.
- Search for the Gong call, or click Attach Transcript to upload a .txt file. Then click Accept.
- Prompt it to update, for example: "Update this template based on this Gong call."
- Review the changes, then save.
⚠️ Templates are shared. Edits to a template affect everyone who uses it. Review carefully before saving a template change.
4. Prompt examples
Once a call or transcript is attached, try prompts like these. The first set creates new content, the last two update content you already have:
- "Based on the transcript, extract the top 3 pain points the prospect mentioned and draft a Discovery Recap Spek for this account."
- "Search the transcript for budget or timeline mentions. Draft a Deal Risk summary highlighting any red flags."
- "Create a Next Steps Spek that lists every commitment made by both the rep and the prospect during this conversation."
- "Find the moment the rep was asked about pricing. Rewrite their response into a polished Pricing Objection Handler for the rest of the team."
- "Identify any questions the rep could not answer. Create a Knowledge Gap Spek that provides those answers for the next call."
- "Analyze the discovery questions asked in this transcript. Create a Stage 1 Playbook of the 5 most effective questions that got the customer talking."
- "The Sales Engineer gave a detailed technical explanation of our Slack integration. Simplify that into a 5-step how-to guide for a non-technical audience."
- "Extract any product feature requests the customer mentioned and format them into a Product Feedback Spek."
- "Update this Spek with the new objection the prospect raised on today's call and how the rep handled it."
- "Rewrite this deal room follow-up template using the next steps and timeline we agreed on in the call."
💡 Pro tip: Ask for one clear output at a time, and name the format you want, like a Spek titled "Discovery Recap." Specific requests produce cleaner, more usable content than a vague "summarize this."
5. Best practices
| Best practice | Why it matters |
|---|---|
| Attach the call or transcript before you prompt | Grounding the AI in the real conversation keeps it from filling gaps with general knowledge, so the draft reflects what was actually said. |
| Be specific about format and focus | Name the format and the focus, like a Spek titled "Discovery Recap," rather than asking for a vague summary. |
| Ask for one output at a time | A single clear ask beats a long list in one prompt. You get a tighter result and can refine before moving on. |
| When updating, say what changed | Name the objection, timeline, or next steps to change, rather than a blanket "update it," for a cleaner edit. |
| Combine transcripts for patterns | Attach several calls when you want themes across a deal cycle or set of accounts, not just one conversation. |
| Review shared content before saving | You own the final content. Edits to a shared template affect everyone who uses it, so check before saving. |
| Turn recurring call themes into team content | When the same objection or question shows up across calls, build a reusable Spek from it so the whole team benefits, not just one deal. |