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Creating Deal Room Content with AI Builder (from scratch)

Starting a Deal Room Asset From Scratch

Sometimes there's no template close enough to what you need, or you just want a blank canvas. Here's how to build a piece of deal room content from nothing, step by step.


Step 1: Open a blank doc (Spek)

  1. From inside your Deal Room, click + New (or Create).
  1. When the start-options prompt appears — template, video/image, iframe, or from scratch — either choose from scratch, or simply dismiss the prompt and start writing directly.

That's it — you're in the same editor whether you started from a template or a blank page.


Step 2: Know what's in the editor

A quick tour of what's available as you build:

  • AI Content Builder — opens the AI editor for content creation, design, and formatting (see the Power Features article for how to get the most out of this)
  • Text formatting (the "T" menu) — bold, italic, underline, strikethrough, heading dropdown, font size, font family, font color, background color
  • Lists and alignment — bulleted lists, numbered lists, indentation, text alignment
  • Insert — embed a PDF, upload a file from your computer, insert a table, insert a link, add an emoji, embed code, add a block quote, or insert a horizontal line
  • Videos and images — paste a YouTube or Loom URL directly into the editor to embed it. This also works for Google Drive videos.
  • Iframes — paste an iframe to embed calendars, call recordings, role plays, or forms

Step 3: Build with prompts in the AI Builder, not just typing

Even from a blank page, you can attach sources (files, Speks, Gong calls) and ask the AI Content Builder to generate net-new content rather than typing everything by hand:

"Create new content based on the attached materials. Structure the page with a short overview at the top, followed by clearly labeled sections grouped into cards. Keep the tone professional and easy to understand."

If you're working from a Gong call:

"Based on the attached call, create a structured summary. Include key discussion points, goals, decisions, and next steps. Present the content in a clean, external-ready layout using cards and clear headings."

 

Generate by copy pasting notes in the editor

  1. Copy paste raw notes into Template or empty editor: Copy paste your rough call notes right into the editor (usually holds more characters than the chat)
  2. Add a Prompt: Tell the builder what to focus on e.g., "Turn these rough notes into an executive summary".
  3. Generate & Refine: Click generate, make quick inline edits, and your personalized content is ready to send.

 


Quick recap:

  1. + New → dismiss the template prompt (or choose "from scratch")
  2. Use the T menu, Insert menu, and embeds to build the page — or attach sources and prompt the AI to generate it
  3. Set Title, Topics, Expert, and Share settings
  4. Use /, #, and : shortcuts to work faster

Related articles: "Adding Content to a Deal Room: Starting From a Template" and "AI Content Builder Power Features: Sections, Shortcuts, and Prompting."

 

Pro-Tips for Success

1. Be Specific

Instead of "summarize," try: "Create an executive summary for a CFO focusing on ROI and timeline."

You can even reference specific Spekit content (ie. competitor overview) you want to reference in your content by attaching it as a source.

Screenshot 2026-07-27 at 2.34.55 PM.png

 

 

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